Established in 1908, Chongqing Tongjunge Pharmaceutical Factory Co Ltd of Taiji Group stands as the only Chinese patent medicine production enterprise in Chongqing that holds the prestigious titles of China’s time-honored brand and national-level intangible cultural heritage.

During its century-long history, the company has consistently upheld its ancestral motto, "even if the collection, processing and preparation of TCM are unseen by others, sincere hearts are known to the heavens", earning the reputation of a century-old brand mastering Chinese patent medicine preparation. 

As a recognized Model Unit in Chongqing, Tongjunge has organized diverse activities to strengthen cultural and spiritual development within the company. 

Talent cultivation & skill inheritance

Tongjunge has established a training center to identify and strengthen the skills of master practitioners. Through tailor-made mentorship programs, the company has provided a platform for skilled individuals, nurturing a new generation of artisans.

Up to now, the company has cultivated one Master Craftsman of the Nation, two Chongqing Bayu Special-grade Technicians, and one Chongqing Bayu Craftsman proficient in its TCM pill manufacturing techniques. 

It boasts 29 representative inheritors of intangible cultural heritage projects, including one at the national level, four at the municipal level, and 24 at the district level. 

Multifaceted branding and corporate culture promotion

Utilizing various channels, such as the official website, WeChat public accounts and video-sharing platforms, and in collaboration with major media outlets, Tongjunge has strategically promoted its TCM pill making techniques to a diverse audience.

The company has also conducted offline activities such as cultural heritage tours, lectures on stomach health and harmony and health-themed cultural events. Its participation in competitions and exhibitions has further raised awareness of cultural heritage and health knowledge, reinforcing the company's brand identity.

Vibrant activities

Tongjunge has actively fulfilled its social responsibilities by consistently participating in community initiatives and organizing activities to support disadvantaged groups. 

The company's trade union has leveraged its functional role by holding staff sports competitions, May Day labor competitions, and Youth Day celebrations. These cultural and sports events have not only enhanced the cohesion of its workforce but also contributed to the overall well-being of its employees.