Beijing Jinxiang Pharmaceutical Chain Co Ltd, a subsidiary of Sinopharm Group Co Ltd (Sinopharm Holding), is a key player in Beijing’s pharmaceutical retail industry. It was selected as a "Capital Model Unit" in 2015. 

The company has engaged in community outreach to bring health and care to residents. It has held various activities including health lectures, traditional Chinese medicine expert consultations, professional pharmacist consultations, free testing, chronic disease management and membership registration, enabling community residents to experience the professional services. Through its efforts, the company has explored new models for store-community engagement. 

The company has closely engaged with the public, promoted its brand, established a good image, expanded its influence and increased foot traffic and sales.  

The company has held various promotional activities, including “senior consumer month”. It also engaged in public services such as “loving Xicheng district” and “having a safe journey home”. These activities have been highly recognized by the public and the co-organizers.

The company will continue to reach out communities and leverage brand influences and professional advantages to achieve better results.